Vogue

Within the lecture with Zoe today, we explored the history of Vogue, and the prevalence of fashion editorials in art. It was interesting to see how Vogue began, with fashion illustration, and then with the introduction of photography began to break walls and societal norms. I believe they made extremely important movements in the fashion industry, and played an extensive role in the world of fashion we see today.

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Fashion Stories

Vogue Italia - May 2013
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​As this was a summer issue of Vogue Italia, this fashion story emanates a fun, and freeing feeling. The models in the photographs appear candid, like they were simply captured while enjoying their break at the beach. The way they're presented interacting with one another further reinforces this. The vibrance of the clothing worn by the models is also reflective of the bright, summery theme, and works extremely well in the intense lighting of the sun. It really allows the models to stand out throughout the images, making them the focal point. The overarching tone and mood of the story makes the reader want to be like the models, and live the carefree lifestyle that they are presenting. The text is consistently kept to the side, and out of the way of the photographs. This is done to keep the focus on the models, and not overwhelm the images. The pictures are already full of life, so to additionally present an eye-catching piece of typography would clutter the page, turning off the reader. Overall, I believe that this fashion story is extremely effective in capturing the audience, and presenting a summery, vibrant theme to match the season.

Vogue Italia - March 2015

This edition of Vogue Italia captures something entirely different to the youthful issue of 2015. The story of this magazine is a reflection on the fashion of the past, carrying a feeling of the 1940's aristocrat. This idea is displayed through the styling of the model - from her hair and makeup, to her shoes. The model's stance also conveys the time period, as she is holding herself with strength, and dignity, like she is a woman of class and respect. I believe that all of this captures the essence of the female movie stars of old Hollywood. However, to contrast with this vintage theme, the concept has been modernised through the use of highly saturated block colour. This is carried out in both the lighting of the backgrounds , and the clothing of the model. The use of colour draws the reader in, and catches their attention immediately. It also draws focus to certain areas of the images so the audience's eye can be guided throughout the story. Overall, I believe the story being told in this photo set is the tale of a glamorous wealthy woman of the 40s, allowing the reader a glance into her daily life.